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Swiss family company RAYMOND WEIL, founded in Geneva in 1976, enjoys a special place in the exclusive world of luxury watchmaking. Over the years, the Brand has come to stand out for its independent, dynamic and innovative character – while at the same time playing an active role in the development of the local economy and international watchmaking.

 

After spectacular and constant growth in every market, RAYMOND WEIL is present throughout the world. Under the leadership of Olivier Bernheim, President & CEO – recently joined by his sons Elie (Marketing Director) and Pierre (Areas Sales Director), both grandsons of M. Raymond Weil – the company has continued to expand and innovate in the fields of Product Research & Development, Marketing and Communication. The Geneva watchmaker is also committed to expanding into such regions and countries as Asia, Russia and India, reflecting their significant economic potential and the Brand's international reputation.

 

The Brand's expansion and influence among the world of prestige watchmaking are underpinned by its strategic positioning, the renewal of its product range, a new visual identity, and advertising campaigns that reflect the world and spirit of RAYMOND WEIL (embodied by the new nabucco collection), the launch of the RW Club and the Brand's presence on Second Life.

 

RAYMOND WEIL models are varied and determinedly modern, characterized by high quality and an emphasis on aesthetics. The range concentrates mainly on men's mechanical watches, but ladies' designs are far from neglected – take the shine jewellery watches and freelancer lady mechanical watches. Precious materials (diamonds, gold, alligator-skin and precious stones) play a significant role in the Brand's global range.

 

"INDEPENDENCE is a state of mind." The motto of the Geneva company sends a powerful message about why RAYMOND WEIL stands out amidst the luxury watchmaking sector as an audacious, youthful, dynamic, innovative Brand which has managed to adapt to the evolving economic environment, and adopt the innovations needed to remain a leader in its field. "INDEPENDENCE is a state of mind" embodies the approach of both the company and the men behind its success – and pays tribute to the patrimony and heritage of a family whose leitmotif is independence.

 

Key Dates

 

1976

M. Raymond Weil launches the brand during a period of crisis for the watchmaking industry. His fundamental goal: to produce watches with a novel concept and design.

 

Independence, Savoir-Faire, Aesthetics, Creativity –

the Brand's Founding Values

 

1982

Olivier Bernheim, Raymond Weil's son-in-law, joins the family company.

 

1996

Olivier Bernheim becomes President & CEO. His dynamism, entrepreneurial vision and avowed aesthetic sensitivity enable RAYMOND WEIL to develop internationally while maintaining its family identity.

 

1999

Launch of Research & Development department to help RAYMOND WEIL enjoy full control of the watch-design process. By embracing the latest technological innovations, R&D has been responsible for numerous RAYMOND WEIL innovations – such as the development of the complication for the GMT function of the famous don giovanni così grande two time zones and the patented, quick and easy interchangeable bracelet system for the ladies' shine collection.

 

2003

Brand repositioning. The company rethinks 95% of production, reducing its range while overhauling its distribution-network to concentrate on more selective sales outlets across five continents.

 

2006

Celebrating 30 Years of Success

 

Elie and Pierre Bernheim, RAYMOND WEIL's 3rd generation, join the company, ensuring family continuity and guaranteeing equilibrium, stability and the future in the eyes of the Brand's partners.

 

Launch of the ladies' shine collection. The different facets of shine make this watch jewel a must. With its strong, glamorous, sensuous and audacious personality, shine is perfectly attuned to the rhythm of the women of today.

 

Launch of the RW Club under Pierre Bernheim – a major project and the first club created by a luxury watchmaker. The RW Club provides an exclusive, unique and personalized service for RAYMOND WEIL clients and connoisseurs of fine watches, culture, art and music. The RW Club International Photography Prize has swiftly become one of the most important international photography competitions.

 

2007

New corporate identity: contemporary, sober and refined – blending luxury, elegance and distinction with surprising modernity. Easy to identify, with powerful visual codes fully expressing the Brand's spirit and independence.

 

Conceived by Elie Bernheim and the renowned photographer Joël von Allmen, RAYMOND WEIL launches new, dynamic advertising campaigns imbued with style and elegance, casting a fresh eye on the world of luxury.

 

New collections launched at BASELWORLD:

 

Nabucco. This new men's mechanical collection is the Brand's first collection with an imposing 46mm case, water-resistant to a depth of 200m and integrating a high-tec material: carbon-fiber.

The latest nabucco advertising campaign presents a totally new concept: a latterday epic that is a veritable hymn to independence – a free, contemporary interpretation of the work of the famous Italian composer Giuseppe Verdi. The four-act campaign reveals all the determination of the hero Nabucco as he strives for freedom and personal fulfilment. Launch of a dedicated nabucco website: www.raymondweil-nabucco.com.

 

New Brand Motto: 'INDEPENDENCE is a state of mind'

 

RAYMOND WEIL's new freelancer male and female mechanical collection heralds two watchmaking innovations for the watch company: the introduction of the visible balance-wheel; and the creation of a mechanical range of ladies' timepieces.

 

In September 2007 RAYMOND WEIL became the first luxury watchmaker to create its island on Second Life, a project overseen by Elie Bernheim. The Brand's presence on Second Life is part of a strategic choice to adopt new channels of communication so as to be closer to clients and convey the Brand's values.

 

RAYMOND WEIL is awarded the 2007 Industry Award, awarded jointly by the State of Geneva and the Office for the Promotion of Industry & Technology (OPI), who wished to mark the success of the Brand's corporate economic model: a young, dynamic, innovative Geneva-based industry that has successfully adapted to the evolution of its environment, and displayed an exceptional ability to make the innovations needed to remain a leader in its business and technology.

 

2008

RAYMOND WEIL becomes Official Watch of the BRIT Awards, one of the most glamorous and widely-recognized events in the music business.

 

The Geneva watchmaker, which has long enjoyed close links with the music world, marks the occasion by designing a special official watch for the 2008 BRIT Awards – a limited edition issue from the freelancer collection.

 

2009

 

RAYMOND WEIL’s new Ladies’ collection, Noemia, was unveiled at Baselworld 2009. Full of sensuality and elegance, this new range seduced the women present that day, thanks to its sophisticated design and sparkling diamonds.

Establishment of our own distribution company in the United States, RW USA Corp., which will strengthen the achievement of new objectives regarding the Brand’s development and sustainable growth in the US.

Considering the explosion of social networking, RAYMOND WEIL unveiled its own Fan page on Facebook (and on other social platforms). Getting closer to its clients, keeping them updated about the Brand’s news, inciting them to join conversations: social networking is a great way to strengthen the Brand universe.

 

2010

20 years after its official launch, the iconic Parsifal collection was recreated for BASELWORLD 2010! Parsifal once again shows RAYMOND WEIL's deep attachment to its roots and its desire to preserve tradition as a source of inspiration – while, at the same time, refining the key design elements, which have forged the powerful identity of this symbolic collection.

India is a very fast-moving market with huge potential in terms of economy and development. Indian customers are becoming more and more knowledgeable and great watch connoisseurs. In order to achieve our objectives of Brand development and to ensure a sustainable growth in this mature market, new developments and numerous expansion projects have currently been set-up, such as the creation of our Indian subsidiary, RAYMOND WEIL India Pvt. Ltd., or the openings of several exclusive boutiques (Delhi, Mumbai, Chennai).

With its glamorous look, the magic of its diamonds and the power of the colour black: Freelancer Black 8 exudes a devastatingly chic, sensual and elegantly modern feel. This timepiece of refined sensitivity and minimalism, alludes to the universal lucky number, and is a very limited edition of 200 pieces dedicated to the Chinese market.

[~PREVIEW_TEXT] =>

Swiss family company RAYMOND WEIL, founded in Geneva in 1976, enjoys a special place in the exclusive world of luxury watchmaking. Over the years, the Brand has come to stand out for its independent, dynamic and innovative character – while at the same time playing an active role in the development of the local economy and international watchmaking.

 

After spectacular and constant growth in every market, RAYMOND WEIL is present throughout the world. Under the leadership of Olivier Bernheim, President & CEO – recently joined by his sons Elie (Marketing Director) and Pierre (Areas Sales Director), both grandsons of M. Raymond Weil – the company has continued to expand and innovate in the fields of Product Research & Development, Marketing and Communication. The Geneva watchmaker is also committed to expanding into such regions and countries as Asia, Russia and India, reflecting their significant economic potential and the Brand's international reputation.

 

The Brand's expansion and influence among the world of prestige watchmaking are underpinned by its strategic positioning, the renewal of its product range, a new visual identity, and advertising campaigns that reflect the world and spirit of RAYMOND WEIL (embodied by the new nabucco collection), the launch of the RW Club and the Brand's presence on Second Life.

 

RAYMOND WEIL models are varied and determinedly modern, characterized by high quality and an emphasis on aesthetics. The range concentrates mainly on men's mechanical watches, but ladies' designs are far from neglected – take the shine jewellery watches and freelancer lady mechanical watches. Precious materials (diamonds, gold, alligator-skin and precious stones) play a significant role in the Brand's global range.

 

"INDEPENDENCE is a state of mind." The motto of the Geneva company sends a powerful message about why RAYMOND WEIL stands out amidst the luxury watchmaking sector as an audacious, youthful, dynamic, innovative Brand which has managed to adapt to the evolving economic environment, and adopt the innovations needed to remain a leader in its field. "INDEPENDENCE is a state of mind" embodies the approach of both the company and the men behind its success – and pays tribute to the patrimony and heritage of a family whose leitmotif is independence.

 

Key Dates

 

1976

M. Raymond Weil launches the brand during a period of crisis for the watchmaking industry. His fundamental goal: to produce watches with a novel concept and design.

 

Independence, Savoir-Faire, Aesthetics, Creativity –

the Brand's Founding Values

 

1982

Olivier Bernheim, Raymond Weil's son-in-law, joins the family company.

 

1996

Olivier Bernheim becomes President & CEO. His dynamism, entrepreneurial vision and avowed aesthetic sensitivity enable RAYMOND WEIL to develop internationally while maintaining its family identity.

 

1999

Launch of Research & Development department to help RAYMOND WEIL enjoy full control of the watch-design process. By embracing the latest technological innovations, R&D has been responsible for numerous RAYMOND WEIL innovations – such as the development of the complication for the GMT function of the famous don giovanni così grande two time zones and the patented, quick and easy interchangeable bracelet system for the ladies' shine collection.

 

2003

Brand repositioning. The company rethinks 95% of production, reducing its range while overhauling its distribution-network to concentrate on more selective sales outlets across five continents.

 

2006

Celebrating 30 Years of Success

 

Elie and Pierre Bernheim, RAYMOND WEIL's 3rd generation, join the company, ensuring family continuity and guaranteeing equilibrium, stability and the future in the eyes of the Brand's partners.

 

Launch of the ladies' shine collection. The different facets of shine make this watch jewel a must. With its strong, glamorous, sensuous and audacious personality, shine is perfectly attuned to the rhythm of the women of today.

 

Launch of the RW Club under Pierre Bernheim – a major project and the first club created by a luxury watchmaker. The RW Club provides an exclusive, unique and personalized service for RAYMOND WEIL clients and connoisseurs of fine watches, culture, art and music. The RW Club International Photography Prize has swiftly become one of the most important international photography competitions.

 

2007

New corporate identity: contemporary, sober and refined – blending luxury, elegance and distinction with surprising modernity. Easy to identify, with powerful visual codes fully expressing the Brand's spirit and independence.

 

Conceived by Elie Bernheim and the renowned photographer Joël von Allmen, RAYMOND WEIL launches new, dynamic advertising campaigns imbued with style and elegance, casting a fresh eye on the world of luxury.

 

New collections launched at BASELWORLD:

 

Nabucco. This new men's mechanical collection is the Brand's first collection with an imposing 46mm case, water-resistant to a depth of 200m and integrating a high-tec material: carbon-fiber.

The latest nabucco advertising campaign presents a totally new concept: a latterday epic that is a veritable hymn to independence – a free, contemporary interpretation of the work of the famous Italian composer Giuseppe Verdi. The four-act campaign reveals all the determination of the hero Nabucco as he strives for freedom and personal fulfilment. Launch of a dedicated nabucco website: www.raymondweil-nabucco.com.

 

New Brand Motto: 'INDEPENDENCE is a state of mind'

 

RAYMOND WEIL's new freelancer male and female mechanical collection heralds two watchmaking innovations for the watch company: the introduction of the visible balance-wheel; and the creation of a mechanical range of ladies' timepieces.

 

In September 2007 RAYMOND WEIL became the first luxury watchmaker to create its island on Second Life, a project overseen by Elie Bernheim. The Brand's presence on Second Life is part of a strategic choice to adopt new channels of communication so as to be closer to clients and convey the Brand's values.

 

RAYMOND WEIL is awarded the 2007 Industry Award, awarded jointly by the State of Geneva and the Office for the Promotion of Industry & Technology (OPI), who wished to mark the success of the Brand's corporate economic model: a young, dynamic, innovative Geneva-based industry that has successfully adapted to the evolution of its environment, and displayed an exceptional ability to make the innovations needed to remain a leader in its business and technology.

 

2008

RAYMOND WEIL becomes Official Watch of the BRIT Awards, one of the most glamorous and widely-recognized events in the music business.

 

The Geneva watchmaker, which has long enjoyed close links with the music world, marks the occasion by designing a special official watch for the 2008 BRIT Awards – a limited edition issue from the freelancer collection.

 

2009

 

RAYMOND WEIL’s new Ladies’ collection, Noemia, was unveiled at Baselworld 2009. Full of sensuality and elegance, this new range seduced the women present that day, thanks to its sophisticated design and sparkling diamonds.

Establishment of our own distribution company in the United States, RW USA Corp., which will strengthen the achievement of new objectives regarding the Brand’s development and sustainable growth in the US.

Considering the explosion of social networking, RAYMOND WEIL unveiled its own Fan page on Facebook (and on other social platforms). Getting closer to its clients, keeping them updated about the Brand’s news, inciting them to join conversations: social networking is a great way to strengthen the Brand universe.

 

2010

20 years after its official launch, the iconic Parsifal collection was recreated for BASELWORLD 2010! Parsifal once again shows RAYMOND WEIL's deep attachment to its roots and its desire to preserve tradition as a source of inspiration – while, at the same time, refining the key design elements, which have forged the powerful identity of this symbolic collection.

India is a very fast-moving market with huge potential in terms of economy and development. Indian customers are becoming more and more knowledgeable and great watch connoisseurs. In order to achieve our objectives of Brand development and to ensure a sustainable growth in this mature market, new developments and numerous expansion projects have currently been set-up, such as the creation of our Indian subsidiary, RAYMOND WEIL India Pvt. Ltd., or the openings of several exclusive boutiques (Delhi, Mumbai, Chennai).

With its glamorous look, the magic of its diamonds and the power of the colour black: Freelancer Black 8 exudes a devastatingly chic, sensual and elegantly modern feel. This timepiece of refined sensitivity and minimalism, alludes to the universal lucky number, and is a very limited edition of 200 pieces dedicated to the Chinese market.

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ABRAHAM-LOUIS PERRELET

in perpetual movement

Who could have imagined on 9 January 1729 that this little boy who had just arrived in this world in the mountains of the Neuchâtel region, was destined to become a master in his field? More than two centuries later he’s a respected and much admired personality, and the historians are still paying homage to this great man. Gifted with exceptional talents, he was one of those admirable inventors, endowed with a human quality and humility, which were enhanced with intelligence, genius, know-how and passion.

It was at the family farm in Le Locle, under the attentive eye of Abraham-Louis, that during the long winter days, Daniel Perrelet, his farmer and carpenter father, manufactured some extremely refined tools for the watchmakers of the region. Thus, under the influence of this enterprising father, he was introduced at a very early age to little jobs, such as the filing down of saws and the making of small bellows. He quickly became extremely interested in these watchmaking trades, which kept on developing at the beginning of the century. With the approach of manhood, he decided to go into them on a full-time basis, already aware that his life was going to very much involved with what he was producing. His ingenuity overcame all obstacles. Facing the lack of adequate tooling, he set about producing a certain number of precision instruments. He is notably credited with inventing the driving-in tool and the machine for filing cogs. Finally he got round to the heart of his main objective – or rather of his very soul: the watch movement.

Could one conceive a mechanism which, from one single initial impulse, would continue to function indefinitely? This was the question that occupied the mind of our inventor. This problem had no solution: the laws of modern physics had swept aside this old dream once and for all. Nevertheless, Abraham-Louis Perrelet was the craftsman who came closest to the impossible solution. From that moment, Abraham-Louis Perrelet devoted most of his efforts to devise a system that would replace the daily task of winding one’s watch. He kept on innovating, and applying his intelligence, imagination and foresight he elaborated a series of new techniques destined to improve the running of timekeepers.

Around 1770, he embarked on finding an absolutely simple yet effective solution to wind a watch. This solution would soon revolutionize the world of watch making. He was the first to develop a rotating, oscillating weight (the so-called “rotor”) mounted on the movement. The rotor follows the movements of the wearer and, thus, serves to wind the mainspring of the movement. This trailblazing invention was officially recognized in 1777.

Harnessing the natural energy of the wearer brought Abraham-Louis to his next invention. In 1780, he created the first pedometer, measuring the steps and distance while walking. He also became the first to manufacture a watch with an escapement, a cylinder escapement, a duplex escapement, а calendar escapement and an equation escapement. He further fine-tuned the finishing, improved the pinions, the wheels, the escapement and the winding mechanism

His reputation grew and soon he was being consulted for his opinion by people everywhere. Abraham-Louis Perrelet never ceased to amaze. His skill and extraordinary manual dexterity did not diminish with age. As evidence, the International Watchmaking Museum of La Chaux-de-Fonds has, what is without doubt, one of the very last pieces made by this genial craftsman, when he was 96 years old.

Indefatigable pioneer, Abraham-Louis Perrelet remained firmly attached to his origins. He lived his whole life at the family home in Le Locle. He died there in 1826, having worked almost 80 years developing watchmaking technology. This precursor is one of those whose heritage will never disappear.

LOUIS-FREDERIC PERRELET

the worthy heir

When he was born on May 14th of 1781, Louis-Frédéric Perrelet inherited the ‘watchmaking genius’ of his grandfather, Abraham-Louis Perrelet. They resembled each other and were hungry to discover. Abraham-Louis detected at a very early stage this predisposition of Louis-Frédéric for mechanics and mathematics. Having been trained by his grandfather, Louis-Frédéric headed for the French capital. At that time, the value of a period abroad to accomplish a vocation was inestimable.

At the age of 21, Louis-Frédéric joined Abraham-Louis Breguet, in whose workshops he perfected the training he had received from his grandfather. He was given the task of training watchmakers, however his growing interest in areas related to astronomy, physics and mathematics, led him to conceive so-called “scholarly” clocks. It wasn’t long before he proved himself as an independent watchmaker, thanks to an astronomic clock conceived in 1815 and presented at the Universal Exhibition of Paris in 1823.

It was during this period that Louis-Frédéric Perrelet founded his own atelier in partnership with his son Louis. At that time he was at the height of his career and perfectly integrated in the very closed circle of talented watchmakers. His reputation as a man of science extended to all the courts of Europe. He became the watchmaker-mechanic to 3 kings of France – Louis XVIII, Charles X and Louis-Philippe.

In 1827, on the occasion of the Exhibition of Products from French Industry, he presented his exceptional counter of physics and astronomy with a fly-back hand. This article, for which he was officially awarded a patent in March 1828, earned him the Medal of the Academy of Sciences in 1830. In an official announcement, which appeared during the exhibition of 1939, one can also find a trace of this exceptional object:

«…In all of his products one finds the good arrangement and perfect execution of everything that leaves the hands of the capable artist, to whom one owes the invention of the double stop counter…»

As honorific proof of his Europe-wide reputation, Louis-Frédéric Perrelet, esteemed for his talent and his perseverance and besides the many gold medals he received, was elevated to the rank of Knight of the Legion of Honour in 1834.

This chronograph counter with fly-back hand is currently on display at the Patek Phillipe Museum in Geneva. Preserved under the best conditions, it will remain one of the most beautiful watchmaking pieces of the period and magnificent evidence of a period of industrial creativity, which was incredibly productive.

[~DETAIL_TEXT] =>

ABRAHAM-LOUIS PERRELET

in perpetual movement

Who could have imagined on 9 January 1729 that this little boy who had just arrived in this world in the mountains of the Neuchâtel region, was destined to become a master in his field? More than two centuries later he’s a respected and much admired personality, and the historians are still paying homage to this great man. Gifted with exceptional talents, he was one of those admirable inventors, endowed with a human quality and humility, which were enhanced with intelligence, genius, know-how and passion.

It was at the family farm in Le Locle, under the attentive eye of Abraham-Louis, that during the long winter days, Daniel Perrelet, his farmer and carpenter father, manufactured some extremely refined tools for the watchmakers of the region. Thus, under the influence of this enterprising father, he was introduced at a very early age to little jobs, such as the filing down of saws and the making of small bellows. He quickly became extremely interested in these watchmaking trades, which kept on developing at the beginning of the century. With the approach of manhood, he decided to go into them on a full-time basis, already aware that his life was going to very much involved with what he was producing. His ingenuity overcame all obstacles. Facing the lack of adequate tooling, he set about producing a certain number of precision instruments. He is notably credited with inventing the driving-in tool and the machine for filing cogs. Finally he got round to the heart of his main objective – or rather of his very soul: the watch movement.

Could one conceive a mechanism which, from one single initial impulse, would continue to function indefinitely? This was the question that occupied the mind of our inventor. This problem had no solution: the laws of modern physics had swept aside this old dream once and for all. Nevertheless, Abraham-Louis Perrelet was the craftsman who came closest to the impossible solution. From that moment, Abraham-Louis Perrelet devoted most of his efforts to devise a system that would replace the daily task of winding one’s watch. He kept on innovating, and applying his intelligence, imagination and foresight he elaborated a series of new techniques destined to improve the running of timekeepers.

Around 1770, he embarked on finding an absolutely simple yet effective solution to wind a watch. This solution would soon revolutionize the world of watch making. He was the first to develop a rotating, oscillating weight (the so-called “rotor”) mounted on the movement. The rotor follows the movements of the wearer and, thus, serves to wind the mainspring of the movement. This trailblazing invention was officially recognized in 1777.

Harnessing the natural energy of the wearer brought Abraham-Louis to his next invention. In 1780, he created the first pedometer, measuring the steps and distance while walking. He also became the first to manufacture a watch with an escapement, a cylinder escapement, a duplex escapement, а calendar escapement and an equation escapement. He further fine-tuned the finishing, improved the pinions, the wheels, the escapement and the winding mechanism

His reputation grew and soon he was being consulted for his opinion by people everywhere. Abraham-Louis Perrelet never ceased to amaze. His skill and extraordinary manual dexterity did not diminish with age. As evidence, the International Watchmaking Museum of La Chaux-de-Fonds has, what is without doubt, one of the very last pieces made by this genial craftsman, when he was 96 years old.

Indefatigable pioneer, Abraham-Louis Perrelet remained firmly attached to his origins. He lived his whole life at the family home in Le Locle. He died there in 1826, having worked almost 80 years developing watchmaking technology. This precursor is one of those whose heritage will never disappear.

LOUIS-FREDERIC PERRELET

the worthy heir

When he was born on May 14th of 1781, Louis-Frédéric Perrelet inherited the ‘watchmaking genius’ of his grandfather, Abraham-Louis Perrelet. They resembled each other and were hungry to discover. Abraham-Louis detected at a very early stage this predisposition of Louis-Frédéric for mechanics and mathematics. Having been trained by his grandfather, Louis-Frédéric headed for the French capital. At that time, the value of a period abroad to accomplish a vocation was inestimable.

At the age of 21, Louis-Frédéric joined Abraham-Louis Breguet, in whose workshops he perfected the training he had received from his grandfather. He was given the task of training watchmakers, however his growing interest in areas related to astronomy, physics and mathematics, led him to conceive so-called “scholarly” clocks. It wasn’t long before he proved himself as an independent watchmaker, thanks to an astronomic clock conceived in 1815 and presented at the Universal Exhibition of Paris in 1823.

It was during this period that Louis-Frédéric Perrelet founded his own atelier in partnership with his son Louis. At that time he was at the height of his career and perfectly integrated in the very closed circle of talented watchmakers. His reputation as a man of science extended to all the courts of Europe. He became the watchmaker-mechanic to 3 kings of France – Louis XVIII, Charles X and Louis-Philippe.

In 1827, on the occasion of the Exhibition of Products from French Industry, he presented his exceptional counter of physics and astronomy with a fly-back hand. This article, for which he was officially awarded a patent in March 1828, earned him the Medal of the Academy of Sciences in 1830. In an official announcement, which appeared during the exhibition of 1939, one can also find a trace of this exceptional object:

«…In all of his products one finds the good arrangement and perfect execution of everything that leaves the hands of the capable artist, to whom one owes the invention of the double stop counter…»

As honorific proof of his Europe-wide reputation, Louis-Frédéric Perrelet, esteemed for his talent and his perseverance and besides the many gold medals he received, was elevated to the rank of Knight of the Legion of Honour in 1834.

This chronograph counter with fly-back hand is currently on display at the Patek Phillipe Museum in Geneva. Preserved under the best conditions, it will remain one of the most beautiful watchmaking pieces of the period and magnificent evidence of a period of industrial creativity, which was incredibly productive.

[DETAIL_TEXT_TYPE] => html [~DETAIL_TEXT_TYPE] => html [PREVIEW_TEXT] =>

ABRAHAM-LOUIS PERRELET

in perpetual movement

 

Who could have imagined on 9 January 1729 that this little boy who had just arrived in this world in the mountains of the Neuchâtel region, was destined to become a master in his field? More than two centuries later he’s a respected and much admired personality, and the historians are still paying homage to this great man. Gifted with exceptional talents, he was one of those admirable inventors, endowed with a human quality and humility, which were enhanced with intelligence, genius, know-how and passion.

 

It was at the family farm in Le Locle, under the attentive eye of Abraham-Louis, that during the long winter days, Daniel Perrelet, his farmer and carpenter father, manufactured some extremely refined tools for the watchmakers of the region. Thus, under the influence of this enterprising father, he was introduced at a very early age to little jobs, such as the filing down of saws and the making of small bellows. He quickly became extremely interested in these watchmaking trades, which kept on developing at the beginning of the century. With the approach of manhood, he decided to go into them on a full-time basis, already aware that his life was going to very much involved with what he was producing. His ingenuity overcame all obstacles. Facing the lack of adequate tooling, he set about producing a certain number of precision instruments. He is notably credited with inventing the driving-in tool and the machine for filing cogs. Finally he got round to the heart of his main objective – or rather of his very soul: the watch movement.

 

Could one conceive a mechanism which, from one single initial impulse, would continue to function indefinitely? This was the question that occupied the mind of our inventor. This problem had no solution: the laws of modern physics had swept aside this old dream once and for all. Nevertheless, Abraham-Louis Perrelet was the craftsman who came closest to the impossible solution. From that moment, Abraham-Louis Perrelet devoted most of his efforts to devise a system that would replace the daily task of winding one’s watch. He kept on innovating, and applying his intelligence, imagination and foresight he elaborated a series of new techniques destined to improve the running of timekeepers.

 

Around 1770, he embarked on finding an absolutely simple yet effective solution to wind a watch. This solution would soon revolutionize the world of watch making. He was the first to develop a rotating, oscillating weight (the so-called “rotor”) mounted on the movement. The rotor follows the movements of the wearer and, thus, serves to wind the mainspring of the movement. This trailblazing invention was officially recognized in 1777.

 

Harnessing the natural energy of the wearer brought Abraham-Louis to his next invention. In 1780, he created the first pedometer, measuring the steps and distance while walking. He also became the first to manufacture a watch with an escapement, a cylinder escapement, a duplex escapement, а calendar escapement and an equation escapement. He further fine-tuned the finishing, improved the pinions, the wheels, the escapement and the winding mechanism

 

 His reputation grew and soon he was being consulted for his opinion by people everywhere. Abraham-Louis Perrelet never ceased to amaze. His skill and extraordinary manual dexterity did not diminish with age. As evidence, the International Watchmaking Museum of La Chaux-de-Fonds has, what is without doubt, one of the very last pieces made by this genial craftsman, when he was 96 years old.

 

Indefatigable pioneer, Abraham-Louis Perrelet remained firmly attached to his origins. He lived his whole life at the family home in Le Locle. He died there in 1826, having worked almost 80 years developing watchmaking technology. This precursor is one of those whose heritage will never disappear.

 

LOUIS-FREDERIC PERRELET

the worthy heir

 

When he was born on May 14th of 1781, Louis-Frédéric Perrelet inherited the ‘watchmaking genius’ of his grandfather, Abraham-Louis Perrelet. They resembled each other and were hungry to discover. Abraham-Louis detected at a very early stage this predisposition of Louis-Frédéric for mechanics and mathematics. Having been trained by his grandfather, Louis-Frédéric headed for the French capital. At that time, the value of a period abroad to accomplish a vocation was inestimable.

 

At the age of 21, Louis-Frédéric joined Abraham-Louis Breguet, in whose workshops he perfected the training he had received from his grandfather. He was given the task of training watchmakers, however his growing interest in areas related to astronomy, physics and mathematics, led him to conceive so-called “scholarly” clocks. It wasn’t long before he proved himself as an independent watchmaker, thanks to an astronomic clock conceived in 1815 and presented at the Universal Exhibition of Paris in 1823.

 

It was during this period that Louis-Frédéric Perrelet founded his own atelier in partnership with his son Louis. At that time he was at the height of his career and perfectly integrated in the very closed circle of talented watchmakers. His reputation as a man of science extended to all the courts of Europe. He became the watchmaker-mechanic to 3 kings of France – Louis XVIII, Charles X and Louis-Philippe.

 

In 1827, on the occasion of the Exhibition of Products from French Industry, he presented his exceptional counter of physics and astronomy with a fly-back hand. This article, for which he was officially awarded a patent in March 1828, earned him the Medal of the Academy of Sciences in 1830. In an official announcement, which appeared during the exhibition of 1939, one can also find a trace of this exceptional object:

«…In all of his products one finds the good arrangement and perfect execution of everything that leaves the hands of the capable artist, to whom one owes the invention of the double stop counter…»

 

As honorific proof of his Europe-wide reputation, Louis-Frédéric Perrelet, esteemed for his talent and his perseverance and besides the many gold medals he received, was elevated to the rank of Knight of the Legion of Honour in 1834.

 

This chronograph counter with fly-back hand is currently on display at the Patek Phillipe Museum in Geneva. Preserved under the best conditions, it will remain one of the most beautiful watchmaking pieces of the period and magnificent evidence of a period of industrial creativity, which was incredibly productive.

[~PREVIEW_TEXT] =>

ABRAHAM-LOUIS PERRELET

in perpetual movement

 

Who could have imagined on 9 January 1729 that this little boy who had just arrived in this world in the mountains of the Neuchâtel region, was destined to become a master in his field? More than two centuries later he’s a respected and much admired personality, and the historians are still paying homage to this great man. Gifted with exceptional talents, he was one of those admirable inventors, endowed with a human quality and humility, which were enhanced with intelligence, genius, know-how and passion.

 

It was at the family farm in Le Locle, under the attentive eye of Abraham-Louis, that during the long winter days, Daniel Perrelet, his farmer and carpenter father, manufactured some extremely refined tools for the watchmakers of the region. Thus, under the influence of this enterprising father, he was introduced at a very early age to little jobs, such as the filing down of saws and the making of small bellows. He quickly became extremely interested in these watchmaking trades, which kept on developing at the beginning of the century. With the approach of manhood, he decided to go into them on a full-time basis, already aware that his life was going to very much involved with what he was producing. His ingenuity overcame all obstacles. Facing the lack of adequate tooling, he set about producing a certain number of precision instruments. He is notably credited with inventing the driving-in tool and the machine for filing cogs. Finally he got round to the heart of his main objective – or rather of his very soul: the watch movement.

 

Could one conceive a mechanism which, from one single initial impulse, would continue to function indefinitely? This was the question that occupied the mind of our inventor. This problem had no solution: the laws of modern physics had swept aside this old dream once and for all. Nevertheless, Abraham-Louis Perrelet was the craftsman who came closest to the impossible solution. From that moment, Abraham-Louis Perrelet devoted most of his efforts to devise a system that would replace the daily task of winding one’s watch. He kept on innovating, and applying his intelligence, imagination and foresight he elaborated a series of new techniques destined to improve the running of timekeepers.

 

Around 1770, he embarked on finding an absolutely simple yet effective solution to wind a watch. This solution would soon revolutionize the world of watch making. He was the first to develop a rotating, oscillating weight (the so-called “rotor”) mounted on the movement. The rotor follows the movements of the wearer and, thus, serves to wind the mainspring of the movement. This trailblazing invention was officially recognized in 1777.

 

Harnessing the natural energy of the wearer brought Abraham-Louis to his next invention. In 1780, he created the first pedometer, measuring the steps and distance while walking. He also became the first to manufacture a watch with an escapement, a cylinder escapement, a duplex escapement, а calendar escapement and an equation escapement. He further fine-tuned the finishing, improved the pinions, the wheels, the escapement and the winding mechanism

 

 His reputation grew and soon he was being consulted for his opinion by people everywhere. Abraham-Louis Perrelet never ceased to amaze. His skill and extraordinary manual dexterity did not diminish with age. As evidence, the International Watchmaking Museum of La Chaux-de-Fonds has, what is without doubt, one of the very last pieces made by this genial craftsman, when he was 96 years old.

 

Indefatigable pioneer, Abraham-Louis Perrelet remained firmly attached to his origins. He lived his whole life at the family home in Le Locle. He died there in 1826, having worked almost 80 years developing watchmaking technology. This precursor is one of those whose heritage will never disappear.

 

LOUIS-FREDERIC PERRELET

the worthy heir

 

When he was born on May 14th of 1781, Louis-Frédéric Perrelet inherited the ‘watchmaking genius’ of his grandfather, Abraham-Louis Perrelet. They resembled each other and were hungry to discover. Abraham-Louis detected at a very early stage this predisposition of Louis-Frédéric for mechanics and mathematics. Having been trained by his grandfather, Louis-Frédéric headed for the French capital. At that time, the value of a period abroad to accomplish a vocation was inestimable.

 

At the age of 21, Louis-Frédéric joined Abraham-Louis Breguet, in whose workshops he perfected the training he had received from his grandfather. He was given the task of training watchmakers, however his growing interest in areas related to astronomy, physics and mathematics, led him to conceive so-called “scholarly” clocks. It wasn’t long before he proved himself as an independent watchmaker, thanks to an astronomic clock conceived in 1815 and presented at the Universal Exhibition of Paris in 1823.

 

It was during this period that Louis-Frédéric Perrelet founded his own atelier in partnership with his son Louis. At that time he was at the height of his career and perfectly integrated in the very closed circle of talented watchmakers. His reputation as a man of science extended to all the courts of Europe. He became the watchmaker-mechanic to 3 kings of France – Louis XVIII, Charles X and Louis-Philippe.

 

In 1827, on the occasion of the Exhibition of Products from French Industry, he presented his exceptional counter of physics and astronomy with a fly-back hand. This article, for which he was officially awarded a patent in March 1828, earned him the Medal of the Academy of Sciences in 1830. In an official announcement, which appeared during the exhibition of 1939, one can also find a trace of this exceptional object:

«…In all of his products one finds the good arrangement and perfect execution of everything that leaves the hands of the capable artist, to whom one owes the invention of the double stop counter…»

 

As honorific proof of his Europe-wide reputation, Louis-Frédéric Perrelet, esteemed for his talent and his perseverance and besides the many gold medals he received, was elevated to the rank of Knight of the Legion of Honour in 1834.

 

This chronograph counter with fly-back hand is currently on display at the Patek Phillipe Museum in Geneva. Preserved under the best conditions, it will remain one of the most beautiful watchmaking pieces of the period and magnificent evidence of a period of industrial creativity, which was incredibly productive.

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Festina is the most attractive brand of the Festina Group. With over 100 years of high level watch making history Festina continues to excel around the
world thanks to the quality and universal watch designs, which surpass passing styles or trends. Festina transmits values shared by all, regardless of culture or
origin. Collective emotions and motivation … such as is attraction. Something attractive is attractive everywhere.

 

Festina watches can create real passion in any person in the wide range offered to people who seek both modern and qualitative products. This is why
each collection is up to date, dynamic and universal and each watch has the highest standard of quality.

 

The slogan: “Attraction is a universal feeling.” All Festina communication is aimed at a global and international audience. Every collection has a story built
around it that could happen anywhere in the world because Festina knows no borders: Canada, Brazil, Thailand … any place is ideal to transmit universal
emotions such as love, freedom, passion and, of course, attraction.

 

Festina, since the beginning, has been closely linked to sports and sporting events such as cycling because the challenge in sport is also universal. Festina
is currently the Official Timekeeper for the Tour de France and other prestigious international cycling events.

 

FESTINA GROUP

THE GROUP

The Festina Group was founded more than 25 years ago by entrepreneur Miguel Rodríguez.

 

The group's central head office is in Barcelona and there are subsidiaries in Switzerland, France, Germany, Italy, Belgium, Czech Republic, Poland, United States and Chile.

 

The group includes the following brands: FESTINA, LOTUS, JAGUAR, CANDINO and CALYPSO.

 

THE GROUP IN FIGURES

More than 2000 people work in the group worldwide, selling more than 4 million watches a year in over 65 countries.

 

ALWAYS AT THE FOREFRONT

The Festina Group has always been characterised by its innovative designs and the quality of its products. Indeed, it was the first to launch a lunar phase watch on the Spanish market (1985), as well as the first titanium watch (1995) and aluminium watch (1999).    

 

OUR R&D

The group has a high-tech Swiss watch production centre in Herbetswil (Switzerland), another production centre that specialises in gold watches in Cordoba (Spain), and a quality and precision analysis laboratory for manufactured parts. From its beginnings, Festina Group has been committed to supporting sport through its brands.

 

COMMITMENTS TO SPORT

LOTUS: Currently, co-sponsor of the Fortuna Aprilia motorcycling (250cc) team, world champion 2006, with pilot Jorge Lorenzo. Also, the Belson-Aprilia-Lotus motorcycling (125cc), team with pilot Pol Espargaró.

 

FESTINA: Has maintained a strong link with cycling, and is currently the Official Timekeeper for the Tour de France, the Tour de Suisse and the Tour de Romandie.    

 

CANDINO: Has been the Official Timekeeper for various sporting events in Europe and worldwide such as the Nordic World Ski Championship in Oberstdorf and the BNP Paribas
Masters at Paris Bercy. Currently, Official Timekeeper of the Davidoff Swiss Indoors in Basel and sponsor of Swiss Tennis and the First Class Candino Swiss Watch in Spain.    

 

CALYPSO: Kite Surfing is the most alternative aquatic sport of the moment. This cross between surfing and windsurfing includes some of the most spectacular and radical manoeuvres to achieve leaps of up to 20 metres high for 7 to 10 seconds, with the help of a kite and surf board. Calypso sponsors César Portas, the current Kite Surfing champion in Spain.

 

1980

The group starts operating in Spain with the purchase of the Lotus brand.

 

1984

The Festina brand - founded in Switzerland in 1902 - is acquired.

 

1985

Festina launches its first lunar phase watch.

 

1989

Jaguar becomes the group's third brand, expanding its range of watches.

 

1990
A professional cycling team is created with the Festina and Lotus brands.

 

It is during the 1990s that its international importance really starts to take off with 25 distributors around the world and more than 1 million watches sold
per year.

 

1993

Expansion of the group into France.

 

1994

Opening of a subsidiary in Italy.

 

Winner of the team trial for the Tour de France.

 

1995

Festina launches watches made from titanium, a new non allergenic material.

 

1996

The brand starts to be sold in the United States and the Switzerland branch is opened.

 

Launch of the Mecaquartz with automatic movement.

 

Creation of Calypso-Young Watch - a young, carefree range at an affordable price.

 

1998

Official timekeeper for the Tour de France and for different international professional cyclists.

 

1999

Launch of the aluminium watch, a very light material.

 

Festina creates its own range of gold watches under the name Festina Gold.

 

2001

Creation of a production unit in Cordoba for the manufacture of casings and bracelets for gold watches.

 

Winning cycling team of the Spanish Tour.

 

2002

FESTINA 100 YEARS. Presentation of the “Century Edition” collection inspired by the ancient civilisations of Greece, Egypt and Rome.

 

Purchase of Holding Candino, watch-making company.

 

2003

Launch of Lotus 2gether in Spain.

 

Candino is official partner of Trimarán Banque Covefi (with Stève Ravussin) and official timekeeper for some of the great tennis tournaments in Europe.

 

Sponsors Formula GT-FIA: “Force One Festina”.

 

2004

Lotus is official co-sponsor of the Fortuna Honda 250cc motorcycling team.

 

Launch of Lotus in France, Germany and Czech Republic.

 

Candino is official partner of the Trimarán Banque Covefi and official timekeeper for some of the great tennis tournaments in Europe.

 

Candino sponsors the First Class Candino Swiss Watch in Spain. Launch of Lotus Style, jewel collection in Spain.

 

2005

Lotus is official co-sponsor of Fortuna Honda 250cc motorcycling team.

 

Launch of Lotus in Italy and Lotus Style in France, Italy and Germany.

 

Candino is official timekeeper for the long-distance World Ski Championship in Oberstdorf, Germany.

 

Festina is official timekeeper for the Tour de France, Switzerland and Normandy.

 

2006

Lotus co-sponsor of the Fortuna Aprilia team, world 250cc motorcycling champion with pilot Jorge Lorenzo.

 

Festina is official timekeeper of the Tour de France, Switzerland and Normandy.

 

Opening of a subsidiary in Belgium.

 

2007

Lotus is official co-sponsor of the Fortuna-Aprilia 250cc motorcycling team, with pilot Jorge Lorenzo.

 

Lotus is official co-sponsor of the Belson-Aprilia-Lotus 125cc motorcycling team, with pilot Pol Espargaró.

 

Candino sponsors the First Class Candino Swiss Watch in Spain.

 

Calypso sponsors César Portas, the current Kite Surfing champion in Spain.

[~PREVIEW_TEXT] =>

Festina is the most attractive brand of the Festina Group. With over 100 years of high level watch making history Festina continues to excel around the
world thanks to the quality and universal watch designs, which surpass passing styles or trends. Festina transmits values shared by all, regardless of culture or
origin. Collective emotions and motivation … such as is attraction. Something attractive is attractive everywhere.

 

Festina watches can create real passion in any person in the wide range offered to people who seek both modern and qualitative products. This is why
each collection is up to date, dynamic and universal and each watch has the highest standard of quality.

 

The slogan: “Attraction is a universal feeling.” All Festina communication is aimed at a global and international audience. Every collection has a story built
around it that could happen anywhere in the world because Festina knows no borders: Canada, Brazil, Thailand … any place is ideal to transmit universal
emotions such as love, freedom, passion and, of course, attraction.

 

Festina, since the beginning, has been closely linked to sports and sporting events such as cycling because the challenge in sport is also universal. Festina
is currently the Official Timekeeper for the Tour de France and other prestigious international cycling events.

 

FESTINA GROUP

THE GROUP

The Festina Group was founded more than 25 years ago by entrepreneur Miguel Rodríguez.

 

The group's central head office is in Barcelona and there are subsidiaries in Switzerland, France, Germany, Italy, Belgium, Czech Republic, Poland, United States and Chile.

 

The group includes the following brands: FESTINA, LOTUS, JAGUAR, CANDINO and CALYPSO.

 

THE GROUP IN FIGURES

More than 2000 people work in the group worldwide, selling more than 4 million watches a year in over 65 countries.

 

ALWAYS AT THE FOREFRONT

The Festina Group has always been characterised by its innovative designs and the quality of its products. Indeed, it was the first to launch a lunar phase watch on the Spanish market (1985), as well as the first titanium watch (1995) and aluminium watch (1999).    

 

OUR R&D

The group has a high-tech Swiss watch production centre in Herbetswil (Switzerland), another production centre that specialises in gold watches in Cordoba (Spain), and a quality and precision analysis laboratory for manufactured parts. From its beginnings, Festina Group has been committed to supporting sport through its brands.

 

COMMITMENTS TO SPORT

LOTUS: Currently, co-sponsor of the Fortuna Aprilia motorcycling (250cc) team, world champion 2006, with pilot Jorge Lorenzo. Also, the Belson-Aprilia-Lotus motorcycling (125cc), team with pilot Pol Espargaró.

 

FESTINA: Has maintained a strong link with cycling, and is currently the Official Timekeeper for the Tour de France, the Tour de Suisse and the Tour de Romandie.    

 

CANDINO: Has been the Official Timekeeper for various sporting events in Europe and worldwide such as the Nordic World Ski Championship in Oberstdorf and the BNP Paribas
Masters at Paris Bercy. Currently, Official Timekeeper of the Davidoff Swiss Indoors in Basel and sponsor of Swiss Tennis and the First Class Candino Swiss Watch in Spain.    

 

CALYPSO: Kite Surfing is the most alternative aquatic sport of the moment. This cross between surfing and windsurfing includes some of the most spectacular and radical manoeuvres to achieve leaps of up to 20 metres high for 7 to 10 seconds, with the help of a kite and surf board. Calypso sponsors César Portas, the current Kite Surfing champion in Spain.

 

1980

The group starts operating in Spain with the purchase of the Lotus brand.

 

1984

The Festina brand - founded in Switzerland in 1902 - is acquired.

 

1985

Festina launches its first lunar phase watch.

 

1989

Jaguar becomes the group's third brand, expanding its range of watches.

 

1990
A professional cycling team is created with the Festina and Lotus brands.

 

It is during the 1990s that its international importance really starts to take off with 25 distributors around the world and more than 1 million watches sold
per year.

 

1993

Expansion of the group into France.

 

1994

Opening of a subsidiary in Italy.

 

Winner of the team trial for the Tour de France.

 

1995

Festina launches watches made from titanium, a new non allergenic material.

 

1996

The brand starts to be sold in the United States and the Switzerland branch is opened.

 

Launch of the Mecaquartz with automatic movement.

 

Creation of Calypso-Young Watch - a young, carefree range at an affordable price.

 

1998

Official timekeeper for the Tour de France and for different international professional cyclists.

 

1999

Launch of the aluminium watch, a very light material.

 

Festina creates its own range of gold watches under the name Festina Gold.

 

2001

Creation of a production unit in Cordoba for the manufacture of casings and bracelets for gold watches.

 

Winning cycling team of the Spanish Tour.

 

2002

FESTINA 100 YEARS. Presentation of the “Century Edition” collection inspired by the ancient civilisations of Greece, Egypt and Rome.

 

Purchase of Holding Candino, watch-making company.

 

2003

Launch of Lotus 2gether in Spain.

 

Candino is official partner of Trimarán Banque Covefi (with Stève Ravussin) and official timekeeper for some of the great tennis tournaments in Europe.

 

Sponsors Formula GT-FIA: “Force One Festina”.

 

2004

Lotus is official co-sponsor of the Fortuna Honda 250cc motorcycling team.

 

Launch of Lotus in France, Germany and Czech Republic.

 

Candino is official partner of the Trimarán Banque Covefi and official timekeeper for some of the great tennis tournaments in Europe.

 

Candino sponsors the First Class Candino Swiss Watch in Spain. Launch of Lotus Style, jewel collection in Spain.

 

2005

Lotus is official co-sponsor of Fortuna Honda 250cc motorcycling team.

 

Launch of Lotus in Italy and Lotus Style in France, Italy and Germany.

 

Candino is official timekeeper for the long-distance World Ski Championship in Oberstdorf, Germany.

 

Festina is official timekeeper for the Tour de France, Switzerland and Normandy.

 

2006

Lotus co-sponsor of the Fortuna Aprilia team, world 250cc motorcycling champion with pilot Jorge Lorenzo.

 

Festina is official timekeeper of the Tour de France, Switzerland and Normandy.

 

Opening of a subsidiary in Belgium.

 

2007

Lotus is official co-sponsor of the Fortuna-Aprilia 250cc motorcycling team, with pilot Jorge Lorenzo.

 

Lotus is official co-sponsor of the Belson-Aprilia-Lotus 125cc motorcycling team, with pilot Pol Espargaró.

 

Candino sponsors the First Class Candino Swiss Watch in Spain.

 

Calypso sponsors César Portas, the current Kite Surfing champion in Spain.

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The Luminox Story

 

Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. He asked his friend Richard Timbo if he would like to join him. Luminox was born in 1989 (Lumi is Latin for light while Nox is Latin for night), driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches.

 

The Navy SEALs and More
The Luminox Navy SEAL watch is the timepiece that made Luminox famous. The officer in charge of procurement for the Navy SEALs, Nick North, was asked to seek a more dependable watch for night missions and found the solution at a trade show where he discovered Luminox. He worked with Cohen to develop a watch specifically for them and the Navy SEAL watch was born.

 

After Luminox provided the watches to the SEALs, Luminox began marketing the watch across the country and the world. Luminox was then approached by US Air Force pilots flying the F-117 Nighthawk fighter jet -- Luminox developed a watch for these pilots and contacted Lockheed Martin, which turned into an exclusive arrangement to produce Lockheed Martin timepieces.

 

Throughout the following 20 years, Luminox has never strayed from its mission and this has been confirmed and validated by the many elite military and law enforcement units that have adopted Luminox as standard equipment. The man on the street has shown particular interest in Luminox, figuring rightly that if the watches are designed for and used by the Navy SEALs, they have to be able to stand up to every day use.
Luminox will continue to combine cutting edge technology, forward-thinking design and extreme performance. Luminox delivers, when and where it counts.

 

Essential Gear.  
Invented in the United States, Made in Switzerland, Always Visible.

[~PREVIEW_TEXT] =>

The Luminox Story

 

Like many other American success stories, Luminox came from a forward-thinking individual realizing a need in the market and meeting it. Barry Cohen, a watch industry veteran, came across a Swiss self-powered illumination system and knew that it would make watches more visible and easier to read in low or no light situations. He asked his friend Richard Timbo if he would like to join him. Luminox was born in 1989 (Lumi is Latin for light while Nox is Latin for night), driven by a commitment to offer cutting-edge luminescence and readability in its line of high-performance sports watches.

 

The Navy SEALs and More
The Luminox Navy SEAL watch is the timepiece that made Luminox famous. The officer in charge of procurement for the Navy SEALs, Nick North, was asked to seek a more dependable watch for night missions and found the solution at a trade show where he discovered Luminox. He worked with Cohen to develop a watch specifically for them and the Navy SEAL watch was born.

 

After Luminox provided the watches to the SEALs, Luminox began marketing the watch across the country and the world. Luminox was then approached by US Air Force pilots flying the F-117 Nighthawk fighter jet -- Luminox developed a watch for these pilots and contacted Lockheed Martin, which turned into an exclusive arrangement to produce Lockheed Martin timepieces.

 

Throughout the following 20 years, Luminox has never strayed from its mission and this has been confirmed and validated by the many elite military and law enforcement units that have adopted Luminox as standard equipment. The man on the street has shown particular interest in Luminox, figuring rightly that if the watches are designed for and used by the Navy SEALs, they have to be able to stand up to every day use.
Luminox will continue to combine cutting edge technology, forward-thinking design and extreme performance. Luminox delivers, when and where it counts.

 

Essential Gear.  
Invented in the United States, Made in Switzerland, Always Visible.

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09:04:11 [DETAIL_PAGE_URL] => /en/brands/detail.php?ID=14773 [~DETAIL_PAGE_URL] => /en/brands/detail.php?ID=14773 [LIST_PAGE_URL] => /en/brands/index.php?ID=8 [~LIST_PAGE_URL] => /en/brands/index.php?ID=8 [DETAIL_TEXT] => [~DETAIL_TEXT] => [DETAIL_TEXT_TYPE] => text [~DETAIL_TEXT_TYPE] => text [PREVIEW_TEXT] => [~PREVIEW_TEXT] => [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [PREVIEW_PICTURE] => Array ( [ID] => 596 [TIMESTAMP_X] => 28.09.2015 09:22:09 [MODULE_ID] => iblock [HEIGHT] => 120 [WIDTH] => 230 [FILE_SIZE] => 4293 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/616 [FILE_NAME] => 616bdefa8cc250224572f76cd0b4190e.jpg [ORIGINAL_NAME] => briston.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => [~src] => [SRC] => /upload/iblock/616/616bdefa8cc250224572f76cd0b4190e.jpg [UNSAFE_SRC] => /upload/iblock/616/616bdefa8cc250224572f76cd0b4190e.jpg [ALT] => Briston Watches [TITLE] => Briston Watches ) [~PREVIEW_PICTURE] => 596 [LANG_DIR] => / [~LANG_DIR] => / [SORT] => 500 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[PREVIEW_TEXT] => [~PREVIEW_TEXT] => [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [PREVIEW_PICTURE] => Array ( [ID] => 351 [TIMESTAMP_X] => 01.07.2014 17:19:43 [MODULE_ID] => iblock [HEIGHT] => 120 [WIDTH] => 230 [FILE_SIZE] => 16132 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/42e [FILE_NAME] => 42e7abbf8e5a3fd59524b24941fb5969.jpg [ORIGINAL_NAME] => 7153a32fe545f416dd6403dcba89c2a9.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => [~src] => [SRC] => /upload/iblock/42e/42e7abbf8e5a3fd59524b24941fb5969.jpg [UNSAFE_SRC] => /upload/iblock/42e/42e7abbf8e5a3fd59524b24941fb5969.jpg [ALT] => Michael Kors [TITLE] => Michael Kors ) [~PREVIEW_PICTURE] => 351 [LANG_DIR] => / [~LANG_DIR] => / [SORT] => 590 [~SORT] => 590 [CODE] => michael-kors [~CODE] => michael-kors [EXTERNAL_ID] => 444 [~EXTERNAL_ID] => 444 [IBLOCK_TYPE_ID] => brands [~IBLOCK_TYPE_ID] => brands [IBLOCK_CODE] => [~IBLOCK_CODE] => [IBLOCK_EXTERNAL_ID] => [~IBLOCK_EXTERNAL_ID] => [LID] => s1 [~LID] => s1 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SWISS MILITARY HANOWA

The Military enjoys a special status in Switzerland and is deeply rooted in the country

as an essential and well-respected institution. Switzerland is one of the oldest democracies in the world. Its love of freedom and independence is one of the hallmarks of the nation, and one of the primary reasons Switzerland enjoys the respect and friendship the world over.

 

The connection of SWISS MILITARY HANOWA to this heritage lies in the basic qualities of our outstanding sports watches: strength, functionality and reliability.

 

1961

Hans Noll arrives in Biel, Switzerland, to take over the European sales management for a mid-sized watch factory.

 

1963

Hans leaves the group with aspirations to establish his own watch-making company with his wife, Elisabeth Noll. Without the resources to purchase an established brand, HANOWA is launched, created from the letters in Hans Noll Watches.

 

1966

The brand establishes a reputation for exceptional watch making, including ring watches, pendant watches, clip watches and more.

 

1990

The precision and skill of Hanowa leads to a focus on the production of sports, performance and lifestyle watches. Out of this, the Swiss Military brand is born.

 

2008

Hanowa celebrates its 45th Anniversary.

 

Today

SWISS MILITARY HANOWA has grown into a powerful watch brand with global recognition, reflecting a sporty, sophisticated lifestyle that adheres to a philosophy grounded in finding value and elegance at a reasonable price point.

 

Brand World

SWISS MILITARY HANOWA, a trendsetter for military and sporty yet stylish watches, is

globally recognized for its Swiss movements, craftsmanship and timeless design.

Now available in 50 countries around the world, SWISS MILITARY HANOWA is known

by its trademark logo, and by its philosophy, “ALWAYS ON TARGET”.

 

Adding a sporty component to the daily routine is clearly influencing consumers who

have a desire to show off their sportier side through their choice of clothing or accessories. Following this trend SWISS MILITARY HANOWA watch collection is attracting consumers worldwide.

 

The customer profile for SWISS MILITARY HANOWA watches is predominantly male,

with a distinct female following as well. These women are not only potential customers but also a style “advisors” on male purchases. Young as well as middle aged consumers

(from 25 to 50 years old) looking for sporty yet stylish watches, turn to SWISS MILITARY HANOWA as the trendsetter in designs and variety offering a wide range of the most evolutionary collection of its kind. Today, SWISS MILITARY HANOWA is an energetic, dynamic and aesthetically attractive brand that continues to appeal to consumers across generations offering a value for money timepiece with a distinct personality. The brand is committed to defending its position as an international leader in sporty, elegant lifestyle accessories.

[~PREVIEW_TEXT] =>

SWISS MILITARY HANOWA

The Military enjoys a special status in Switzerland and is deeply rooted in the country

as an essential and well-respected institution. Switzerland is one of the oldest democracies in the world. Its love of freedom and independence is one of the hallmarks of the nation, and one of the primary reasons Switzerland enjoys the respect and friendship the world over.

 

The connection of SWISS MILITARY HANOWA to this heritage lies in the basic qualities of our outstanding sports watches: strength, functionality and reliability.

 

1961

Hans Noll arrives in Biel, Switzerland, to take over the European sales management for a mid-sized watch factory.

 

1963

Hans leaves the group with aspirations to establish his own watch-making company with his wife, Elisabeth Noll. Without the resources to purchase an established brand, HANOWA is launched, created from the letters in Hans Noll Watches.

 

1966

The brand establishes a reputation for exceptional watch making, including ring watches, pendant watches, clip watches and more.

 

1990

The precision and skill of Hanowa leads to a focus on the production of sports, performance and lifestyle watches. Out of this, the Swiss Military brand is born.

 

2008

Hanowa celebrates its 45th Anniversary.

 

Today

SWISS MILITARY HANOWA has grown into a powerful watch brand with global recognition, reflecting a sporty, sophisticated lifestyle that adheres to a philosophy grounded in finding value and elegance at a reasonable price point.

 

Brand World

SWISS MILITARY HANOWA, a trendsetter for military and sporty yet stylish watches, is

globally recognized for its Swiss movements, craftsmanship and timeless design.

Now available in 50 countries around the world, SWISS MILITARY HANOWA is known

by its trademark logo, and by its philosophy, “ALWAYS ON TARGET”.

 

Adding a sporty component to the daily routine is clearly influencing consumers who

have a desire to show off their sportier side through their choice of clothing or accessories. Following this trend SWISS MILITARY HANOWA watch collection is attracting consumers worldwide.

 

The customer profile for SWISS MILITARY HANOWA watches is predominantly male,

with a distinct female following as well. These women are not only potential customers but also a style “advisors” on male purchases. Young as well as middle aged consumers

(from 25 to 50 years old) looking for sporty yet stylish watches, turn to SWISS MILITARY HANOWA as the trendsetter in designs and variety offering a wide range of the most evolutionary collection of its kind. Today, SWISS MILITARY HANOWA is an energetic, dynamic and aesthetically attractive brand that continues to appeal to consumers across generations offering a value for money timepiece with a distinct personality. The brand is committed to defending its position as an international leader in sporty, elegant lifestyle accessories.

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RU Москва ул. Нижняя Красносельская, 40/12
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LPI RUS
Россия Москва ул. Нижняя Красносельская, 40/12 корп. 12
+7 (495) 620-57-06
пн.-пт. 9:30-18:00